The current Churchill mascot was the product of a staff competition designed to identify ways to differentiate the Churchill brand from Winston Churchill. In the summer of 1994, staff were invited to suggest a brand character that would do just that and the Churchill bulldog was born.
A real bulldog called Lucas was first used in the company’s advertising in October 1994 and less than two years later, the Nodding Dog brand was born. The star of his own TV ads, Churchill the computer-animated nodding bulldog plays a big role in all of Churchill’s advertising and is now synonymous with the brand name; his catchphrase, in response to those who ask if he can save them money on insurance, is a cheerful "Oh yes!". He was originally voiced by Bob Mortimer, responding to voice-overs by Mortimer's comedy partner Vic Reeves.
Please let me know if you need any further information.
Regards,
Wendy
Wendy Instrell
Churchill Brand Manager,
RBS Insurance
Churchill Court
Westmoreland Road
Bromley BR1 1DP
(Depot Code 023 - Mailpoint 43)
Email: wendy.instrell@churchill.com
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